Diseño de estrategias financieras para mejorar los niveles de rentabilidad en la Cooperativa de Ahorro y Crédito Sol de los Andes Ltda., del cantón Riobamba, provincia de Chimborazo, periodo 2018

Abstract

The present paper aims to design financial strategies in order to improve the profitability levels at Savings and Credit Cooperative ¨Sol de los Andes Ltda.¨ located in the city of Riobamba, province of Chimborazo, 2018. Surveys to partners and employees were carried out for this research as well as interviews to the Manger and President of the Administration. It determined that the main problem is in the Credit area because we found that the ex-workers paid high rate compared to the collected rate in credits. The index of overdue loan and delay in payment increased, in 2016 increased up to $USD19,133.00, and in 2017 increased up to $USD25,423.72. In 2017 there was a deficit of 39. 13% of the total of the incomes, the operational cost is 62.96% of the total of costs and expenditures, and the biggest liability corresponds to the count Obligations with the public with 96.30%. The proposal contains certain strategies such as to reduce operational costs permanently, to communicate to all the organization the organizational philosophy and the investment and credit processes of the organization, to satisfy the requirements, necessities and expectations of the partners when lending financial services and products. By means these financial strategies, profitability index will improve, and the objectives and the goals will be met in the cooperative, therefore administrative and financial management will improve too.