Estudio de factibilidad para la creación de Kamuy Lounge Bar en la ciudad de Riobamba 2013

Abstract

A feasibility study for the creation of Kamuy Lounge Bar in the city of Riobamba 2013 was performed. Through surveys the variables of acceptability, the population in terms of taste, price and services were measured. Into the market study was proceeded the description of the services to be provided, the calculation of the size of the market, strategies of promotion and advertising, slogan and colors that will characterize the local. The investment and expenses of the commercial and production area, the capacity, the requirements of the assets and the requirements of human talent is over. With the environment study is promoted the organization and cooking process to prevent environment contamination. In the financial study, through the balance sheet, is determined an investment of $ 63.671,00 with an internal rate return of 48,34% and margin of $1,07 profit. Through the course of the first year of production, we may have a net income of $30.311,00 doing this business feasible.