Propuesta de un modelo de negocio para la Hostería Isla del Colibrí-Ruta del Cacao y Chocolate, cantón Puerto Quito, provincia de Pichincha.

Abstract

The current investigation determines to propose a business model in the Isla del Colibrí hostel -cocoa and chocolate route, Puerto Quito Canton, Pichincha province. This study is aimed at identifying business opportunities, technically structuring the factor of innovation and added value through the CANVAS method and developing economic and financial evaluation. The main results determine that the Yaussa farm and the Agrocity alimencuz enterprise achieve the highest valuation in the evaluation and selection process, therefore both the resources and characteristics that are presented linked to the potential of the attractions of the Isla del Colibrí hostel with a hierarchy II and III, the current offer and the amount of unsatisfied demand that is possible to be captured makes the business idea called "Kampik spa" feasible to be articulated to the main offer of the hostel. It is selected through the application of the method described, as key partners suppliers of input, as well as market intermediaries suitable for the operation of the product, marketing strategies are developed according to Marketing Mix, the largest promotion is developed by electronic means, the key resources were determined by the commercial, productive and administrative areas. It is concluded that the business idea is economically profitable, with an NPV of $ 63,044.60, the capital recovery will occur in the first four months of the fourth year, the IRR reaches 23% and the RCB of $ 1.77.

Keywords: BUSINESS MODEL - COCOA AND CHOCOLATE ROUTE - HOSTEL ISLA DEL COLIBRÍ - MIX MARKETING - HEALTH TOURISM.