Diseño de un modelo de gestión basado en el sistema de Balanced Scorecard, para la Cooperativa de Ahorro y Crédito 9 de Octubre Ltda., matriz Salcedo, provincia de Cotopaxi

Abstract

The following investigation´s objective to design of a Management Model Based on the Balanced Scorecard System, for the Cooperativa de Ahorro y Credito 9 de Octubre Ltda., Matriz Salcedo, Cotopaxi Province, it has the purpose of establishing strategic objectives that allow the rational use of the resources. For the design began with the direct observation of the existing problems in the entity; then an interview guide was used to the manager and surveys applied to the clients and employees of the entity with the purpose of obtaining relevant information of the internal and external situation, the FODA matrix was developed, determined non-existence of performance evaluation tools, lack of direct communication between the areas of the entity and inadequate planning in the short, medium and long-term for the fulfillment of the objectives. Through the management model as a proposal, strategies were determined in four very important perspectives within the entity such as financial, customers, internal processes and learning and knowledge, which must be implemented immediately to improve decision-making, efficiency, and effectiveness in operations and obtain better results for financial institution.