Plan de negocios para la comercialización del proyecto “Leganza- Departamentos”, en la zona urbana del cantón Riobamba, durante el periodo enero a junio del 2013

Abstract

The business plan for commercializing the Project “Leganza- Apartments” in the urban area of Riobamba is a graduation research whose main purpose is to generate a business design able to market the several estate projects offered by MV Constructions Company. The business study poses on four chapters described as it follows: Chapter I- This chapter will provide an overview of some general aspects of the company, as its constitution, legal framework, mission and vision, business strategies, values and principles. Furthermore, the first chapter presents a brief introduction concerning their real estate projects. Chapter II- This section makes reference to an internal and external analysis of the situation of the company, the national socio-economic problems as well as the local conditions of the city where the project is carried out. Chapter III- This part encloses a market research that determines the unmet demand of the project, as well as features that make it attractive for consumers. Chapter IV- This is the last chapter where is gathered the whole information of the proposed project and after the marketing conclusions, the possibilities, characteristics and technical requirements of the state project are put under analysis, then, from these results, we get their costs. Subsequently to this, the marketing plan and its sales strategy planning provide information of the project revenues. In the last part of the business plan it will be found the financial assessment, profitability, viability of the project and other financial outcomes.