Proyecto de factibilidad para la creación de una óptica que preste un servicio integral, brinde cuidado y protección de la salud visual en la ciudad de Macas provincia de Morona Santiago

Abstract

This thesis is a feasibility project for the creation of an optics that provides a comprehensive service, offers care and protection of the visual health in the city of Macas at Morona Santiago province, that will contribute to the development of the city offering a product and quality service. They have been used surveys with which the preferences were obtained principally in regard to the likes of potential consumers and everything that relates to the niche market. Within the proposal it has been handled a format of pre-established project which has taken us from the market study, through the technical, financial study and financial evaluation. With favorable results, the project has a good performance for the investor because the investment will be recovered within three years five months, in addition, of a positive result in what refers to the net present value and the benefit cost ratio, with an internal rate of return of 14.28%, higher than the rate of opportunity. Since in the development of the project have been found variables that directly affect the financial part, as is the cost of optical products, which is one of the items more difficult of handling for its high cost, therefore it is recommended to do strategic alliances with the providers of the same ones to maintain constant the costs, on the other hand it is recommended to make use of the success that the service and the product have inside the market and put in into effect.