Elaboración de un plan de negocios para la creación de una planta industrial de lácteos en el Colegio Técnico Agropecuario San Juan, en la parroquia San Juan, provincia de Chimborazo, periodo 2012

Abstract

A business plan for the creation of a dairy industry in the Agricultural Technical School San Juan. Located in the San Juan parish belonging to the city of Riobamba, of the Chimborazo province. This plan has been developed in order to demonstrate the economic feasibility, financial and social that generates the installation of this industry in the productive area. From an application of the market´s study a marketing plan was design. The production technical studies and environmental impact analysis of the economic and financial evaluation in order to take advantage of the available raw material. This will allow to strengthen the economy of the area, creating places of work, raise the economic level of the population thus improving the quality of life. The target market is the urban population of the city of Riobamba, consists of 146 324 inhabitants taking as example the number of families being of 36.581, who threw an unmet demand projected for the year 2013 of 8'493.000 million liters / year of milk, 7'241.000 units 500 gr / year of cheese and 618.000 liters of yogurt. It proposes three production lines, one liter pasteurized milk, one liter yogurt ( three flavors: strawberry, blackberry, peach) and fresh cheese 500 gr. Participation in the market for the industry will be 11% at the level of the city, with an installed capacity of 6,000 liters per day. Total investment ascends to $ 326.260,84. An own capital contribution $ 130.504,34 and finance of $ 195.756,51. The project applies valuation and economic evaluation and financial viable estimates: $ 192.403,63 VAN; TIR 31%; PRI 2 years and 8 months, and B/C of $ 1,59. I recommend the execution of this plan for their financial feasibility and economic and social benefits that contribute to the development of the parish and the province.