Diseño de un modelo de gestión basado en el cuadro de mando integral para el Sindicato de Choferes Profesionales del cantón Colta, provincia de Chimborazo

Abstract

The purpose of this research work is to design a Management Model based on the Balanced Scorecard to benefit Sindicato de Choferes Profecionales of Colta canton in Chimborazo province, which was developed with the purpose of supporting the improvement of management administrative. In the present work, methods, techniques and research instruments such as observation, interviews and surveys were applied to the staff and direct participants of the institution, the results found were that more than 50% of the personnel did not have knowledge about the existence of management indicators, likewise a considerable number of them mentioned that the development of the Balanced Scorecard will contribute positively to the entity, these results served as a basis for performing the correct assessment and analysis of the internal and external diagnosis. The Balanced Scorecard is composed of four perspectives: Financial, Clients, Learning and Internal Processes and Growth. Objectives, goals, initiatives and indicators were established for each perspective, these allowed to identify the level of compliance and performance of the same and based on it to make timely decisions. Therefore, this research work is useful in the institution since it will contribute to the strategic institutional direction for the benefit of the same and the society, consequently, it is recommended that the management make use of this tool because it will allow to align all the personnel with the objectives and institutional strategies towards the development and growth of the institution.