Diseño de un plan de negocios para la creación de un centro de comercialización de productos agroecológicos y agroindustriales provenientes de organizaciones campesinas apoyadas por Fundación MARCO de la ciudad de Riobamba, periodo 2013

Abstract

“A business plan desing for the agroecological and agroindustrial product marketing center creation from indigenous organizations supported by the Foundation MARCO in the city of Riobamba for 2013” was proposed. It aims at improving the communities´ living conditions and offering a healthy nutritional alternative for the population of Riobamba. Current and probable costumers´ preferences of this king of food are analyzed based on statistics. The marketing, operative, administrative-legal, environmental and economic-financial plans developed in the business plan support the marketing center creation in the city of Riobamba which will guide and help the Foundation MARCO. In Riobamba, there are effective and potential customers of agroecological and agroindustrial food which are non-agrotoxic. It is expected this number will increase motivated by advertising strategies proposed in the marketing plan. In addition to, it will be helpful when promoting tha center and products to get more costumers achieving expected results and assuring in a future saving for everybody.