Proyecto de factibilidad para la creación de una empresa procesadora de maní en la ciudad de Zaruma, provincia de El Oro, periodo 2013

Abstract

The following thesis is a feasibility Project for the creation of a peanut processing company located in Zaruma city, Oro province, for the period 2013; which will help to improve the development of the city, offering a quality product. Potential customer´s preferences and everything related to each marketing area were determined by surveys. Within the proposal a pre-established project framework has been handled, the one that has allowed going from the market study, technical research, financial research to financial evaluation. Positive results have been obtained, the project is profitable for the investors since the investment will be gotten back in 3 years and 8 months and due to the project has a 5 year evaluation period, it is recommended to start with it, because it is positive related to current net value and benefit and cost relation with a 20.18% of internal rate of Return, which is higher than the opportunity cost rate. During the project development some variables affecting the project on its financial area, were found, one of them was the peanut cost which is one of the hardest items to be handled due to its high price. It is recommended to set strategic agreements with suppliers in order to keep constant prices, it is also recommended to take advantage on the acceptance the product has into the market and to carry out such project.