Diseño de un modelo de gestión comercial para los productos que ofertan las hosterías del cantón Guano, caso práctico Hostería Quinta Aidita, periodo 2012 -2013

Abstract

The purpose of the following research is to make a business management model. It is used as a tool for contributing to increase the business impact, efficiency, effectiveness to increase the economic resources in the “Quinta Aidita”. The applied methodology to carry out the research was made through an analysis from a business environment, and changing market trends. Taking into account that the commercial management of a product or tourist service, is according to client’s requirements and then it is necessary that an organization establishes formalities to implement the processes for monitoring the regulations that will be applied to the company’s requirements, and with the purpose to assure the company continues working continuously in the business area, being able of changing traditional schemes through strategies that are helpful for facing different situations in the future, with the possibility of working internationally, based on the process of new trends about merchandising of products and services tourist, giving a solution to the need for continuous improvement, welfare and establish standards in care of tourists, doing that “Quinta Aidita hostel” becomes leader in the local area for satisfaction of native and foreign customers.