Proyecto de factibilidad para la creación de una microempresa orientada a la comercialización de productos apícolas en la provincia de Chimborazo, en el cantón Riobamba, en la ciudad de Riobamba

Abstract

The present research shows a feasibility project for the creation of a micro – enterprise oriented to the commercialization from bee products in the Chimborazo province, in Riobamba City during the period 2012 in order to offer bee products of quality made with derived from the hive, from an internal and external analysis. It was applied surveys to the potential clients to determine the importance in the consumption of bee products and how this affects life quality of the population, as well as its direct observation in the different centers outlets as supermarkets of the city. According to the market analysis, it has concluded that there is an unsatisfied demand of the products that the project will put in the market, having a high degree of account that the population uses products as an alternative to maintain and improve their health. The project will have its own funding, referencing a maximum capital recovery in 5 years time. Time in which the micro – enterprise will have positioning both in the consumer is mind. It is recommend to give a systematic monitoring to the strategies for positioning in the consumer´s mind “DULCE MIEL” in Riobamba city and thus to have more consumers.