Análisis del proceso de toma de decisiones, según la Neuroeconomía.

Abstract

The analysis of the decision making process, according to the Neuroeconomics, required the preparation of a study of the behavior of people when making decisions. They were oriented towards the mind-brain relationship in the face of decision-making. Finally, with Neuroeconomics, the factors that influence decision-making were determined. The document responds to a non-experimental investigation that uses the inductive method for several several questions with a qualitative approach that allows discovering questions of the subject. Experiments were applied to collect information that served as a basis for knowing the factors that influence decision making in individuals. The study population was delimited by men and women from 30 to 50 years of a sophisticated standard of living. In the experimentation with the elevated mental load, decisions must not be made. The effect of expectations defines that a well-positioned brand makes a difference when choosing the consumer. In conclusion, Neuroscience was determined as an important tool in decision making because it is based on human behavior, openness to the experimental economy correlated with brain areas.