Tecnologías de Información y Comunicación como Herramienta para Incrementar el Posicionamiento Empresarial Caso Inpapel.

Abstract

In the present investigation an analysis of the Information and Communication Technologies is carried out as a tool that achieves the positioning in the minds of the consumers, giving priority tothe identity of the company, the commercial communication with respect to the public and finally the perceived image , For the collection of information is done by means of two surveys the first one at the beginning in which it was identified that the positioning with which the company counts in the city of Riobamba is a business of 24.87% and the second after The implementation achieving a 51.83%; For which are used online resources that currently have great impact on the community as the social network Facebook that has a large impact on the target market, google drive, QR code and in conjunction with the implementation of an online store was improved Significantly the positioning, these activities can be developed with a reduced budget since the applications are free and in other cases with an investment that does not exceed one hundred dollars per year; This depends on the platform; With which we reach the agreement of the proposed study variables.