Proyecto de factibilidad para la creación de la Empresa “M.ARQ.A. (Marketing y Arquitectura Aumentada)” en la ciudad de Riobamba, en el periodo 2016

Abstract

The objective of this research is to determine the feasibility of the creation of the company M. ARQ. A. (MARKETING AND ARCHITECTURE INCREASED) in Riobamba city through analysis and research processes, in the 2016 period, in order to know the degree of acceptance of the market, for this, it was applied the qualitative and quantitative research method, where it was evaluated the processes by means of observation and through the application of surveys to the population of Riobamba. The results obtained once the market research was conducted were favorable since they reached an acceptance higher than 50%, in the 4 age ranges which were surveyed. It was determined the feasibility of the project through the technical study where it could establish the location of the company in a strategic place since it will be located in the downtown area of Riobamba city, it has the adequate space and the necessary facilities, as well the financial study was also determined, which, once the assessment indexes were done it was delivered positive values. Concluding in this way that the project is profitable since the recovery time of the investment will be one year and six months, likewise, the NPV (Net Present Value) will be of $ 21,578.61 in the fifth year of business life and the IRR (Internal Rate of Return) of 34.9%, so, it is recommended the immediate execution and put into practice the necessary marketing strategies.