Diseño de las 3M del diamante de la excelencia organizacional para el redireccionamiento de la gestión de la Empresa La Dolce Vita en la ciudad de Riobamba, año 2016

Abstract

This research presents the design of “3M” of Excellence’s Diamond to redirect the management of La Dolce Vita firm, in Riobamba during 2016, with the propose of focus resources toward the “Strategic Focus”. Externally, was made an analysis of the suppliers and the competition by the MPC. Through the “PEST” matrix it has been analyzed the macro business environment. Internally it was used the SWOT analysis, the Weighted SWOT and the Strategic SWOT, where possible strategies were found allowing the 3M construction. The internal factors were analyzed through the MEFI and the external factors through the MEFE. Two market researches were made: leaded to the human talent and the target market. It was defined the Strategic Focus: the Mission, Vision, the Model of Strategic Innovation and its final product: the Strategic Map. After that, was porposed the operationalization of the strategy through “3M” design. It was structured a table detailing the measures, goals and means, giving an insight into the KPI (Key Performance Indicators) and the most relevant projects that promote the goals achievement, and reach the strategic objectives detailed in the Strategic Map. Based in this deep analysis and investigations, is recommended to apply this new management method detailed in the project, based in the final table “The operationalization of the Strategies”.