Diseño de un modelo de gestión comercial para la Empresa “Feria del Auto Seminuevos” de la ciudad de Riobamba provincia de Chimborazo

Abstract

This research is intended to design a Commercial Management Model for the private enterprise named "Feria del Auto semi-nuevos" from Riobamba city in Chimborazo Province and order to contribute to the business development by the impact of the business operation effectiveness and efficiency. In the aim of this study, the FODA analysis was carried out in regarding not only the enterprise culture but also business environment as well as the management and economic indexes for establishing the business aims and the proper strategies for fulfilling targets by plotting them in the integral managerial chart complemented by the Semaphore Method, which facilitates business target achievement assessment and accountability in regarding to the economic perspective, the customer perspective, the internal management and learning processes by stating measurement scales like optimal level which accounts for the green color, yellow for tolerable level, and red for the deficient levels. This study proposal states a business management model as a reference for organizing and control of the business commercial management operations, and customer-enterprise relationships in promoting effective selling of the enterprise products. Which allows to achieve the institutional goals and therefore a continuous improvement in the business commercial operating, thus, it is advisable for the management staff to implement and manage the management model of this study proposal to lead and keep regular assessment and control all process of the business commercial operations to make right decisions for the necessary correctness aimed to the achieve the enterprise goals.