Implementación de un programa de fidelización de clientes a través del marketing relacional para la Empresa DISPROBA en la ciudad de Riobamba, periodo 2015

Abstract

Distributor Commodity "DISPROBA" he always used marketing strategies at the beginning of its activities worked perfectly but now the customer, the letter of the company are already doing little to be able to achieve the increase sales and achieve our brands have the market position we are looking for, which will lead to further increase consumer loyalty; every time there is in the same shopping site startups with innovative ideas that offer the same products with a letter different presentation, consumers are used to seeing changes daily and this incident to our portfolio of assets and future buyers decide to deposit their trust in a new commercial enterprise that offers the same but differently. Those involved in a business relationship, not seek to give due weight requiring marketing, we look as the current crisis of any company, not as the essential tool that we must apply with knowledge of their proper use So that leads us to the best thing we could ever set as a company that wishes to continue in the commercial market, the loyalty program of the client base through relationship marketing to direct and current users of the company DISPROBA city Riobamba.