La Cooperativa de Producción Agropecuaria y de servicios como un modelo de negocio para los pequeños productores agropecuarios de la provincia del Azuay.

Abstract

This research aims to determine the social benefits of the Cooperative of Agricultural Production and Services, in order to develop a business model for small producers in Azuay province. The methodological design includes a non-experimental research with a quantitative approach by using the survey as a research technique for the diagnostic, based on the main resources of the cooperative by data collection applied to a sample of 100 producer partners and active providers, and 2 managers; as well as, the revision of the cooperative registration books for assessing the executed processes in order to determine the experiences, characteristics and benefits that the business model of the Cooperative of Agricultural Production and services provides to the small producers of the province of Azuay. It is concluded that the cooperative shows a business model of cooperative type, where the raw material is generated by the partners, the distribution and marketing channels are managed by the partners, and they also supervise the administration. The economic benefits are distributed for both, the partners and the development of the locality, which promotes the economic potential of the territory, so that 100% of the small agricultural producers and suppliers consider that it is a good alternative to associate for marketing their products safely, quickly, and at a fire price. For this reason, it is demonstrated that the hypothesis that the experience of more than 50% of the members of the Cooperative of Agricultural Production and Services "PROGRASERVIV" is positive and serves as a model for the organizations of small agricultural producers in the Azuay province.