Diseño de packaging sostenible para dulces artesanales tradicionales de la ciudad de Guaranda.

Abstract

The objective of this work was to design sustainable packaging for the traditional handmade sweets of the city of Guaranda. The method to collect information on the date of how they were processed until the packaging process; all this helped to define the future name of the brand; however, the analysis of the target helped to determine what would be the best way to reach the market to remain in it. The inductive-deductive method, in turn, helped to know from the beginning of the process of the product to the selection of the right material for the preparation of the packaging that allows the correct conservation so that the consumer can have them in good condition, being possible this investigation through materials as Design software, a PC, camera. The results obtained were that 80% of surveyed people said that if there is a relationship of the brand with the product while in the packaging 80% said that it is a correct packaging. The research carried out will be of great contribution to society in terms of the dissemination of this traditional product so that its existence does not decline. Therefore it is recommended to the person who produces it to be the main agent so that this tradition does not disappear and is still maintained, through distribution using social networks and tourist places in the city.