Diseño de un producto turístico para la parroquia Jambelí, cantón Lago Agrio, provincia de Sucumbíos.

Abstract

The present investigation proposes: designing a tourism product for the Jambelí parish, Lago Agrio canton, Sucumbíos province: which is composed of three objectives. The evaluation of the touristic potential of the parish where 6 attractions were identified that have been hierarchized according to their intrinsic and extrinsic values, two in the hierarchy I and four with hierarchy II. The second objective is divided into four stages, the market study was developed where the acceptance, tastes, and preferences of national and international tourists were determined. In the second phase proceeds to develop the technical study of the tourist product, a communication plan was made integrated by the design of media: radio, website, social networks, business cards and media triptychs that will contribute to the positioning of the Jambelí brand. The product has two packages of one day and one package of two days with their own cost and itinerary. In the elaboration of the environmental study, the possible environmental risks and the mitigation thereof were identified. In the fourth phase the legal form of the organization was identified, the organizational structure of the activities for the required staff. In the third objective, a financial economic study was structured, and it shows that requires an investment of $ 140,455, the NPV of $ 107,000.5. the IRR of 34%. while the cost-benefit is $ 2.14. It means that for every dollar we invest we earn $ 1.14 cents. It is concluded that the project is feasible, and its implementation is recommended as a contribution to the development of the parish.

Keywords: TOURIST PRODUCT - TOURIST ATTRACTIONS - TOURIST PACKAGES