Diseño de un producto turístico para la parroquia San Gerardo, cantón Guano, provincia de Chimborazo.

Abstract

The current research proposes: the design of an adventure mute for the parish San Gerardo at Guano canton, Chimborazo province; by means of methodologieal process based on first and second- hand information such as gathering information and collection of data from the evaluation of the tourist potential of the parish. For the design, they were evaluated and ranked the tourist attractions with potential for adventure sports practice, using technical criteria for cycle-tourism practice, visiting craft workshops and adventure tourism which were evaluated with criteria according to the Regulation of Tourist Operation and Adventure, giving them a degree of difficulty in its physical parameter and/or evaluation criteria from easy to medium. The market study analyses the current situation of the tourist system offer-demand, stating that there is acceptation to perform adventure activities. The technical design of the route proposes to offer two competitive and sustainable tourist packages, through infonnation ofteams and technical outlines for the practice of adventure sports. It is als0 defined the promotion of the adventure route by means of market strategies, an operation system of participative type is proposed and under a management model of a stock company where all partners Will have the same rights and duties within the travel agency, the legal foundation Will work to offer the Adventure route, additionally the form of the type ofdiffusion of indirect information is through brochures and the website which Will be shared to tour operators settled in the market aiming to get to the tourist in an easy and simple way, and this way we Will be able to take the route over the market . Key words: ADVENTURE ROUTE- TOURIST ATRACTIONS- ADVENTURE SPORTS.