Plan de negocios para la Empresa BCS ÖKO GARANTIE Cía. Ltda. ubicada en el cantón Chambo, provincia Chimborazo

Abstract

Within the present work for titling an analysis of all the external and internal factors of the company is carried out in order to know the positioning within the market and the strategies that need to be implemented in the short and long term to maintain its leadership as an accredited certification body. by the Ecuadorian Accreditation Body (OAE). A business plan has been prepared specifically for BCS ÖKO GARANTIE CÍA. LTDA performing a complete analysis of each of the areas, providing qualitative and quantitative data to senior management for correct decision making in the short and long term; It also indicates the current situation in which the company is in order to know if business goals are being met. An important axis in the present work is to know the participation quota held by BCS ÖKO GARANTIE CÍA. LTDA within the market of the certification of organic products with the objective of knowing the acceptance that it has on the part of its potential clients and proposing strategies that improve its current situation. It has been shown in the executed financial plan that BCS ÖKO GARANTIE CÍA. LTDA It is a profitable company with a tendency to growth, since financial statements have been prepared with real and current figures with the main objective of making long-term and short-term financial decisions, and have a cover letter for potential investors.