Propuesta de un modelo de gestión gerencial para el área de crédito y cobranzas de la Cooperativa de Ahorro y Crédito Nueva Esperanza Ltda.

Abstract

This research is titled “Proposal for Management Execution in the Account Receivable Department of the Nueva Esperanza Ltda. Credit Union. And its purpose is to design a model of Management Execution that allows definig the steps to placement and recovery of loans. This propolsal seeks to present a system for Management Execution that is set of actions aimed at achieving the objectives of the institution; through complice and optimal implementation of the administrative process. All this was done by usig a complete diagnosis of the Credit area and an evaluation of member satisfaction with the provided service. The diagnosis made in the area of credit allowed to know the reality, to determine the strengths, the weaknesses, the opportunities and threats that the institution has for taking decisions according with the objectives and police of the institution. The application of this model will provide a major contribution to the area of credit and collections because a new organization structure of the area, a process flow, roles and profiles, and monitoring strategies is proposed; this will permit the circulation of both information and documents with the objectives and polices of the institution.