Propuesta de un plan estratégico como herramienta de gestión para generar ventajas competitivas en el departamento de comercialización y ventas de la Empresa Carrocera Varma S.A., de la ciudad de Ambato, periodo 2013 - 2018

Abstract

This thesis describes the design of the Proposed for Strategic Planning for VARMA Bodywork Company SA, of the city of Ambato for the period 2013-2018, which will allow the implementation of strategic bases to facilitate monitoring of the executed functions by those who integrate it routing to improve the decision based on the information and data available to the company. I have proposed a strategic plan based on the internal and external diagnosis of the company through the utilization of various methods and analysis techniques such as: (use of matrix, observation, surveys, etc..), In order to obtain a better vision for the formulation of strategies for the benefit of the organization and thus be able to set objectives, goals and policies that routed to the organization. The design of strategic planning, is given in phases Situation Analysis, Diagnosis of the Situation, Mission Plan, Vision Plan, Declaration of Corporate Objectives, Strategies, Action Plans and Budget. The Strategic Plan will enable the company to be more competitive in the national market and mentor members of the same to make timely decisions that benefit their economic activity, improve the current situation and future, making more efficient management, freeing up human resources and materials, resulting in production efficiency and better quality of life and work for all staff, allowing simultaneously improve the levels of productivity. We recommend to the Manager of the Company, taking into account the proposed above, in order to improve the decision-making.