Creación de identidad visual y difusión de servicios de la empresa Chevere Games.

Abstract

The aim of the present research work is the creation of the visual identity and diffusion of the services of the “Chevere Games” company, the research Works begins with the bibliographic research whwrw it takes into account the use ok books for the theoretical foundation through the qualitative research methodology was achieved to identified the market segment thus like its characteristics and communicative needs, allow to analize and draw conclusions base don the observation, surveys and interviews; through analytic – synthetic method which its defined by the adequate advertising media of the public objetive, then realice the visual identity of the company and its basic applications, and thus structure the adequate media plan providing by the company owner and the interested or consumer public, as a result of the interview the brand has to bear the name of the company, that will be feasible, that will be simple, juvenile without distractions and do not have a of details in the brand, the survey realized to the interested or consumer public were obtained: the 75% of the surveys affirm that the media used with frequency in the social networks is the Facebook an the Instagram, certain characteristics obtained were used to elaborate the visual identity and structure a media plan addressed to men and women from 18 to 35 years old, high social class, middle and low, with an aggresive, active and friendly personality, the advertising pieces will spread in the radio, social network, advertising panels, posters, flyers identifiers, PC identifiers, tótems, and advertising on buses with slogans of positioning of the identity: entertainment in any moment, the objective of the campaign in positioning the brand and spread the company services.