Creación de una guía con realidad aumentada de los principales atractivos turísticos del cantón Riobamba.

Abstract

The present titling Project focused its main objective in the creation of a guide with Augmented Reality of the main tourist attractions of the Riobamba canton. The target audience was tourists between 20 and 45 years of age, who speak Spanish and have skills in the management and interpretation of technologies. It was developed under the methodology of Bruce Archer composed by three stages subdivided into 6 phases. An inductive method research was carried out, where the registered information generated a specific material. Each attraction complied with a process of identification and selection under the parameters of the tourism technicians. The information collected was analyzed and synthetized in interpretive tables and summarized in bibliographic records, which were used in the design of a guide divided into 4 blocks of information. After the diagramming, the complementary animations were made, using graphics in movement, being produced with graphic palette software and compositor. In the same way, for the development of the app, Unity 3D unified with Vuforia was used. Markers were created for each Augmented Reality (AR) projection and an apk compatible with Android operating system mobile devices was built. For the validation of the guide and app, a focus group was made up of tourism technicians who, after a practical exercise, answered questions about the design of the information, operation and ease of use of the application. The results showed 95% effectiveness, efficiency, satisfaction and learning; in addition to an error level of 17%, determining that the application is suitable to be installed and used. Likewise, the guide design was positively evaluated considering parameters of order, clarity and readability of the information. Finally, a guide was obtained that unifies the main attractions of the canton and shows complementary information in an animated way through RA.