Diseño de un sistema gráfico para la comercialización de productos derivados del cacao - empresa Cipriano.

Abstract

This dissertation work aimed to create and propose a graphic system for the artisanal chocolate company Cipriano, located in the Province of Tungurahua-Ambato, which permits the identity and commercialization of products derived from cacao. For the development of the manual, a small analysis of the direct competitors and profile of the clients obtained through the survey was taken into account. For the identity of the enterprise, a corporate identity manual was proposed with the design of the umbrella brand and derived products with its respective applications such as a folder, sheet type of the folder, business card, and letter envelope with the type sheet, furthermore, CD, sales badge, costumes, and transportation. In the commercialization, it was proposed design of the primary packaging of elaborated products by the company such as the secondary packaging that will store them, having direct contact with the clients in the point of sale and it also has a necessary tertiary packaging for its transportation and storage. The prototype of a 3D stand design was also proposed for the commercialization and publicity of the brand that occurs in different fairs nationwide. In conclusion, the entire graphic system that composes it allows a stable identity to the company and its products derived from cacao aimed at customers. It is recommended to use the proposed brand to supply it little by little.