Diseño de estrategias de comunicación para el fortalecimiento de la imagen corporativa del Gobierno Autónomo Descentralizado Municipal del cantón Colta, provincia de Chimborazo

Abstract

This current investigation has as a main objective the communicative strategies design in order to reinforce the cooperative imagen of the municipal decentralized autonomous government of Colta Canton, Chimborazo Province; it was necessary the information gathering through an institutional cooperative image’ situational diagnosis to know its actual state and tools like the surveys done to the external users and an interview to the social communication area’s boss, the main findings show that the institution works with some communicative strategies that not all of them have an effectively perform, exhibit failures at the moment of the communication media information ‘spread and the services provision , users are wise up of the entity work through the social media, web sites, radio and television media; finally it proceed to develop a proposal with different kinds of strategies like the branding design, events advertising, totem advertising, among others, that will allow the Colta GAD reinforces its corporative imagen, as well as improve the services provision through the institution employees training, the application and monitoring of this work is recommended to obtain the desired results.