Diseño de una línea de productos gráficos para difundir los lugares turísticos del cantón Chambo

Abstract

This work has as objective the design of a line of graphic products to spread the tourist places of Chambo canton, observation and survey were applied to obtain information. Observation was used to carry out the analysis in photographs of 12 tourist attractions, where parameters such as category, type, location, attractiveness status, road and access infrastructure were analyzed to obtain guidelines and to develop the project, it was possible to determine that the 12 attractions are divided into three categories: natural site, tourist resort and cultural heritage. The methodology of Bruce Archer was used for the process of analyzing the tourist attractions through observation and surveys to the target, based on the results of the survey the development of sketches, brand proposal, infographics, signage, and digital catalogs were made. The proposals can be displayed in the canton to disseminate each one of the attractions. The benefit was to give identification to the canton so that the inhabitants feel belonging to it, to make known the tourist places by printed and digital means, but in a special way to make known the attractions that do not have many visitors. It is recommended to the GAD Chambo and the owners of the different tourist attractions to work together to achieve a common profit that strengthens the entire canton.