Diseño de una fuente tipográfica basada en la morfología de la planta Dioscorea trifida del cantón Morona: casos aplicativos.

Abstract

The following investigation's objective was to design a typographic source based on the morphology of the plant scientifically named Dioscorea Trifida, located in the Morona canton. This typography provides a unique identity thanks to the unique elements used. For the development of the typographic source first, a morphological analysis of the plant was taken into account, in which were used experimentation sheets, with which a choice of homogeneous morphologies was made. Based on the morphologies chosen several sketches were made and with that achieve a uniformity in each typography. The digitization of them was done using a vector creation program and defining the typography measurements. A typographic box based on the proportional tertiary harmonic system was made since it allows the greatest fluidity in terms of typography creation, the box was divided into 5 vertically established sections: descending height, base line, height "X", uppercase height and height ascending. The horizontal width of the box varies according to the type of the alphabet. For the creation of the typographic source, the Type Tool program was used in its version number 3, which offers a simple template and facilitates the transfer of the vector creation program to the typographic creation program. The exploitation of the file was done in the Opentype extension, which offers a reduction in the points of the lines and helps to install and testing the typographic source. Due to its pronounced lines, the use of this typographic source should be done in graphic pieces such as Corporate Visual Identity, Fences, Posters, Catalogs, and Brochures. Keywords: