Rescate de la fiesta popular Pawkar Raymi del cantón El Tambo a través de la ilustración de sus personajes, aplicados en un libro digital.

Abstract

The objective of the present degree work was to rescue the popular party pawkar raymi, from El Tambo canton, through the illustration of their characters applied in a digital book, the main problem was the lack of information, becoming difficult to spread to future generations. The collection of information applied the analytical and deductive methods; then, interviews were carried out to the Canton citizens, who are the carriers of truthful, sustainable but above all reliable information about this celebration. Data were collected through surveys aimed to children, young and adult with a sample of 262 people to know about their likes in terms of books and styles of illustration, through direct observation, was able to document photographs of the characters that served as guide for making cards and synthesizing the most important attributes of each of them Regarding the design process the Guillermo Gonzalo Ruiz methodology was applied, which presents 7 phases, allowing ordering from the identification of problem, information recollection, synthesis, gestation, illumination, elaboration and verification. The application of these steps facilitated the stage of the illustrations creation and the layout of the book in which 15 characters were illustrated with a proportional canon of 7 and a half heads in a realistic and digitized style with the vectorial techinique, ending with the design of the book. which contains characters in hierarchical order and specific information, including topics such as history, comparsa, songs and instruments, with a total of 54 pages including the cover and back cover. The validation was carried out by theachers of the Graphic Design School from the ESPOCH (Escuela Superior Politécnica de Chimborazo) and it was obtained as a result that 98% of the group had good perception and acceptance of the product. Concluding that the cultural dissemination is very important for the present and future generations, creating unique and unrepeatable pieces and it is recommended to the people who develop research projects, involve culture and the revival of itself, with creativity and the use of new technologies in order to obtain optimal results.