Diseño de un plan de marketing para potenciar el turismo del cantón Quijos, provincia del Napo, periodo 2017-2018

Abstract

The objective of this degree work is to propose the design of a Marketing Plan to enhance the tourism from Quijos Canton, Napo Province, during 2017 – 2018, which will generate a greater flow of tourists in the sector. The modality of the research was carried out througt qualitative and quantitative methods, as well as surveys carried out on tourists and residents from Quijos canton to determine the current situation of the canton. The data obtained was analyzed and interpreted obtaining the following findings; the tourist attractions that the canton has are known and are considered a potential place of rest and relaxation for tourist, there are difficulties that limit the tourism development related to the lack of tourism projects and the lack of training to reccive and serve tourists, the existing infrastructure is considered excellent to receive people and generate tourism projects. The proposal includes the creation of a Brand to the canton, as well as strategies such as souvenir material, advertising on social networks and multimedia content. The application of the present proposal is recommended, which will allow enhancing the tourism because Quijos is considered the entrance to the Amazon.