Proyecto de factibilidad para la Industria Alimenticia Red ARYTASDIPROMAR ARYTASDIPROMAR S.A. de la ciudad de Riobamba, provincia de Chimborazo

Abstract

This research work aims to carry out the “Feasibility Project for Industria Alimenticia Red Arytasdipromar Arytasdipromar S.A. from Riobamba city, Chimborazo province," to market cereals, tropical and subtropical fruits, vegetables, guinea pig and rabbit meats. The methodology that was carried out in the present research work was direct observation technique and surveys directed to potential customers and suppliers where the acceptance degree of the company opening, acceptance of products, pricing tentative and the suppliers predisposition to provide it direct service. A technical, administrative-legal, environmental and financial market study was developed in which the demand to cover was determined as 5 % of the pessimistic scenario that is 295.784 of products that will be offered in the first year, as well as the location, size and the plant distribution. With the financial analysis, it was determined an income of $480,646.84 and a utility of $96,401.88 in the first year. The NPV of the project was $325,492.63, positive value greater than zero, and in addition an IRR of 42.94%, making the project possible. Its implementation is recommended since the studies applied and according to the financial values shat that profits will be obtained. They will contribute to local development through creation of new jobs and economic revitalization.