Diseño de un modelo de gestión financiera que genere rentabilidad en la Empresa BCS ÖKO GARANTIE, del cantón Chambo, provincia de Chimborazo, para el periodo 2018

Abstract

The current research work is based on the design of a financial management model that generates profitability in the company BCS ÖKO GARANTIE, located in the Chambo County, Chimborazo province in the year 2018, whose objective is to propose a correct management through appropriate financial planning, optimization, and distribution of economic, human and technological resources of the company. It used the field research as main methodology through instruments such as: the interview to the company manager and the survey at employees, besides documentary research to analyze the financial statements, and then the descriptive research to show the real situation of the company in order to apply the financial indicators. With the results obtained, it was possible to determine the company problems which presented economic losses, due to an excess in expenses and costs of the service; mainly by a business agreement signed without any previous analysis that affected the company economically. To improve its situation, it proposes a financial planning process through the design of strategies supported by actions, resources. In addition, it made financial-economic projections for five years according to the strategies established in the model with the purpose to obtain profitability and improve the liquidity of the company. That is why, it is recommended to apply the model proposed in this research work to improve the financial management of the company and for the right decision making.