Diseño de un plan estratégico para la Empresa “Agroproductos” del cantón Salitre, provincia del Guayas, periodo 2016 – 2021

Abstract

The present research project is on routed aimed at designing a Strategic Plan for the AGROPRODUCTOS company located in Victoria Parish, this going to be an essential tool for addressing the company to reflects its mission, vision, objectives, and strategies intended to improve the internal and external process and enhance its profitability. The owner of the company was interviewed with the objective to know his ideas and way of acting, the structural organigram with the different departments into the company was redesigned, in addition, an analysis based on the matrix FODA was made, which let to analyze the internal and external environment of the company. The interview developed to the AGROPRODUCTOS company staff evidence that there is no a correct communication into the company, the employees do not know the reason of being of the company for which they are not projected for a specific purpose. Done analyze the internal and external variables evidence that the main a great strength friendly customer service. In the propose arise strategies that will help the company reaches a competitive position in the industrial sector, growing its participation in the market and strengthening its corporate image. The strategic plan must be socialized at all levels in order to they participate in the projects, as well as committed them to comply with efficiency the relevant activities this let to improve the company performance and productivity.