Planificación estratégica para la Empresa Wladimir Sport, del cantón Riobamba, provincia de Chimborazo, para el periodo 2018

Abstract

This research work is aimed at developing strategic planning for the company WLADIMIR SPORT, Riobamba canton, Chimborazo province, for the period 2018, with the purpose of contributing to organizational development, which allows to have a tool and operational techniques to develop and maintain a sound administration and at the same time be able to know the weaknesses, strengths, threats and opportunities that the company has. For this, a theoretical framework was carried out to support the research and the field research methodology was used by means of a survey directly to all the employees of the company to verify the existence or nonexistence of a strategic plan. Because of the surveys conducted, 100% of respondents stated that the textile company does not have a strategic plan established to have a clear vision towards the achievement of objectives. For the design of the strategic plan, an internal analysis was elaborated as strengths and weaknesses, and external as opportunities and threats of the company. As a solution to this problem we have the following detailed strategic direction: mission that is the reason of being, vision to where it wants to go, corporate values that are moral norms and discipline, organizational chart graphic representation in hierarchical order, flowchart graphic representation of a process, strategic framework and general policies of the company. The strategies developed after the SWOT analysis will allow the company to implement improvements in its development, and it is recommended to apply them according to the schedule made for the execution of the strategic plan.