Diseño de un plan de fortalecimiento organizacional de la Empresa Distribuidora El Perno de la ciudad de Riobamba, provincia de Chimborazo, período 2017

Abstract

This titling work is to design an organizational strengthening plan for the Empresa Distribuidora “El Perno” in Riobamba. Among the identified problems there is the absence of a functional organizational chart, mission, vision, corporate values, manual of functions, job profile, administrative development plan, making the topic viable. For the theoretical framework construction, thoughts of several authors directly related to the strengthening plan were reviewed. In the methodological part, the descriptive type, the inductive-deductive method, techniques such as the interview, the survey and the observation that allowed gathering as much information as possible for the elaboration of the proposal were defined. In chapter IV, the proposal framework, each of the elements that allowed the strengthening plan development, was developed giving identity to the company and objectives for a gradual growth of the company based on a diagnosis, where it was possible to demonstrate the lack of an adequate system of marketing and control of inventories, the lack of tools for the administration of human talent. In conclusion, due to the absence of these elements the enterprise company El Perno, has been handled empirically affecting business results, so it is recommended to socialize the mission, vision, objectives and values, in a visible place to be of general knowledge, execute talks planned to get goals based on business commitment.