Desarrollo de un plan de negocios para la creación de consultorios médicos, con enfoque preventivo y bajo costo para la Botica Bristol, en la ciudad de Riobamba, provincia de Chimborazo, periodo 2017-2020

Abstract

The objective of this titling work is to prepare a business plan, developed to create offices for doctors, with a preventive approach, and low costs for Bristol Drugstore, in Riobamba, province of Chimborazo. Its purpose is to diversify pharmacy functions and services and determine its viability and profitability. The methodology used is based on conducting surveys applied to a sample of Riobamba citizens to determine the office viability and feasibility, in addition to important information provided by the institution which was helpful to complete the research work by applying financial indicators demonstrating the feasibility with favorable figures through an investment of $40,103.10 from which the financing of $10,500 has been sought. There will be an internal rate of return (IRR) of 66% and the net present value (NPV) with $105,503.43 the period of recovery of investment would be five years and four days to reach a medical attention of $7200 annual consultants with an initial value of $7.50. It was concluded that Bristol Drugstore does not satisfy the number of consulting appointments; therefore, the creation of new doctors´ offices, is necessary. It is recommended the application of the business plan as a means to grow as a company and give impetus to those already existing in Bristol Drugstore.