Plan Estratégico para Dinamizar el Desarrollo Económico de los Actores de la Economía Popular y Solidaria y el Comercio Justo en el Cantón Riobamba.

Abstract

The project abstract describes the strategic plan which boosts the economic development of popular and solidarity- based economy actors and the fair trade in Riobamba Canton. In order to cope this diagnostic taken from the nowadays reality applied surveys to 306 personnel from those organizations as well as some interviews to the sub process of Economic and Local staff from Gobierno Autónomo Descentralizado Municipal de Riobamba (main local independent government authorities staff). The selected It could be concluded that these organizations have several problems, among which stand out: the limited capacity of management and ignorance of the members of these organizations on the public politics that support their activity, and the lack of internal processes of evaluation and compliance of the Ordinance 005-2015 of the GADM Riobamba. Applying the statistical distribution of Chi-cuadrado to the results obtained, it was verified that the participation of these organizations in the activities, programs and projects promoted by the local municipal government if it has contributed to their economic development. Finally, several strategies were proposed to be implemented in the GADM-Riobamba, related to the normative-legal, procedural, and technological scope. The application of the proposed strategic plan was recommended, to improve the compliance indicators of the municipal government, and to revitalize the economy of the members of the Popular and Solidarity and Fair Trade organizations.