Plan financiero integral para la empresa “Servi Imagen” de la ciudad de Riobamba para el período 2017-2019.

Abstract

The objective was the development of a Comprehensive Financial Plan to improve Liquidity and Profitability in the company Serví Imagen of the city of Riobamba for the period 2017-2019, a company dedicated to the provision of digitized image services for the preventive and curative diagnosis of health with suitable and trained personnel for the execution of their activities, which allow meeting the expectations in the community in the provision of services This investigation was carried out within the operating processes, which allowed the analysis of the current situation of the company seeking to provide a timely economic-financial management tool in decision-making, after conducting the market study and establishing the existing demand in the Riobamba canton, the feasibility of the creation of the “SERVI IMAGEN” imaging center, making available to the public that requires this service a complete center that has all the necessary equipment to carry out the various examinations. There is a potential demand, this will be covered in an accessible percentage which will allow us to project the increase, which reflects the Economic-Financial evaluation with indices such as: A Net Present Value (NPV) of $ 229,562.38 an Internal Rate of Return (IRR ) of 30.28% an Investment Payback Period (PRI) of 4 years, a B / C ratio of $ 1.47 so the project is viable. The cash flows generated by Servi Imagen allow, according to the indicators, to maintain liquidity and solvency, which allows guaranteeing the stability of the company in the long term, for which it is recommended to consider the results obtained from this investigation.