Diseño del plan de fortalecimiento institucional de Empresa Cooperativa de Taxis Héctor Ibarra, de la ciudad de Santo Domingo de los Tsáchilas, periodo 2017-2022

Abstract

The design of Institutional strengthening plan of cooperative taxis “Hector Ibarra”, from Santo Domingo de los Tsáchilas from 2017 to 2022, it was carried out in order to became a tool helping to a better resources distribution, for fulfilling the objectives and plans of and organized and effective way. For its develop, surveys to the partners and directors were done and also the FODA analysis, where the lack of trainings, acknowledge of administrative tools and the measuring of effectiveness and efficiency of executed plans between directors and partners. It was conducted the strengthening plan for the entity where new strategies of marketing like advertising was proposed, it was created the web page and trainings to the collaborators and partners for determining the success key in order to stay in time with profits, expansion and recognizing, without doubts these four factors that with a good handle will led the success, through the administrative tools for an appropriate decision making. It is recommended to the cooperative’s authorities implementing the current plan to guarantee the sustainability and to carry out a correct functioning of activities and tasks to fulfil its settled goals.