Diseño de un plan de gestión estratégica de la Compañía Libertadores Libertaxis S.A en el cantón Riobamba, provincia de Chimborazo, periodo 2017-2022

Abstract

The design of a strategic management plan of the company Libertadores Libertaxis S.S in the Cantón Riobamba, Chimborazo Province, period 2017-2020, is carried out order to develop strategies to improve the administrative management of the company. A FODA analysis was applied, where a diagnosis of the current situation of the institution was obtained, in addtion tools were used as surveys made to the members and managers finding non-attendance of improvement in the administrative management hindering the strategies of positioning in the market, lack of motivation on the part of the partners, commitment of teamwork. We designed a strategic plan and its operation, applicable as a tool that will help to improve the efficiency and effciency levels of the organization, directing and controlling the daily activities aligned to the organizational objectives in short, medium and Long-term, through strategies that create a framework of administrative sustainability of this company. It is recommended to publicize the business philosophy together with the strategies to improve the corpotate image in order to create a commitment to all the partners and collaborators to work together and to comply with them.