Diseño del plan estratégico de la Cooperativa de Ahorro y Crédito Cámara de Comercio Riobamba Ltda., periodo 2017-2021

Abstract

The objetive of the present research work was to desing the Strategic Plan of the Savings and Credit Cooperative Cámara de Comercio Riobamba Ltda., according to the needs and requirements that make it difficult to achieve the proposed goals. The research was developed through the use of research techniques, methods and instruments as well as data provided by the manager. Surveys were applied to all the colaborators to carry out the analysis of the current situation of the cooperative, with the results obtained, the need for the implementation of the Strategic Plan was determined, so the updating of the same was carried out. It began with the diagnosis and creation of the matrix of internal factors, matrix of external factors, in order to perform and analyze the SWOT matrix and the Comparative Profile Matrix in order to créate a useful and easily understood tool, proposing strategic objectives measurable in a given time and the correct use of resources. As a result of the investigation, it was concluded that the COAC Cámara de Comercio Riobamba Ltda., for not having an updated strategic plan, the colaborators were unaware of the misson, objetives, vision, among others. In this way the efficiency and effectiveness of its functions were not met, in the same way the poor cordination of activities and the mismanagement of resourses due to lack of administrative tolos and control hinders development. The proposal is base on updating the Strategic Plan through objetives that can be measured and easily complied with. Therefore, it is recommended to consider the proposal of the Strategic Plan and implementation of the action plan in compliance with the objetives, improving decision making, since this will allow the improvement of the management and strengthening of the Cámara de Comercio Riobamba Ltda.