Plan de negocios de la Asociación de Productores de Guarango y Frutales, para mejorar el desempeño de la organización, 2017 – 2020

Abstract

This research aims to design a business plan to Guarango and Fruit Producer Association to improve the performance of it 2017-2020 of Chingazo Alto Community, La Matriz Parish, Guano Canton, Chimborazo Province. With the purpose of increasing partners and clients, improving administrative, financial, commercial, social and production management. An internal and external diagnosis was developed through FODA analysis, to identify the potentialities and socio-business difficulties of the organization, an interview was conducted with the administrator to identify the positive and negative aspects of the association, surveys were used to partners and clients in order to identify their needs and expectations. The Guarango and Fruit Producer Association does not have a portfolio of various products and services, there is no planning and organization in the agricultural production, and it does not advertise to attract more customers, which prevents expanding its market. The business plan will allow the agricultural association to reach its goals in short, medium and long term optimizing resources, inserting an organizational culture in the partners, offering quality products and services, boosting economic development in the province and the country.