Diseño de un plan de negocios para la Empresa Textil Confecciones Elegantt Gusa, de la ciudad de Ambato, provincia de Tungurahua, período 2016-2018

Abstract

The “Design of a business plan for the textile company Elegant Gusa garments, of the city of Ambato, Tungurahua province,” with the purpose of finding out the demanding market in the purchasing of casual and formal shirts and school shirts for kids, women and men, which is linked with current trends required by clients, its key market according to time of year or seasons in a couple of cities of the sierra and coastal regions. In the proposal, a marketing plan is designed where the strategies and applied actions in the creation of a web page are detailed. The technical plan is related with the procedures of products creation. The administrative plan through the organizational chart and functions of its collaborators. Lastly, the financial plan containing the production costs and its respective annual outcomes, the balance sheet obtaining a forecast for the next 3 years with an NPV of $143,274.00 and an IRR of 21%. Through the application of the business plan this will help the company to evaluate the results obtained during the development of the economic activity.