Diseño de un plan de negocios para la Empresa Artesanal PROSECC-FLOR, del cantón Píllaro, provincia de Tungurahua, periodo 2016-2018

Abstract

The desing of the business plan for “Artesanal Prosecc-Flor Company”, located in Pillaro County was carried out in order to improve its growth, It developed the marketing, administrative and financial plan through methods and tools that are used in each of the plans estableshed in the proposal. The research project starts from the problem, its formulation and objectives sustaining fundamental aspects based on the business plan with the contribution of several authors as support for the research, which is developed through the methodological framework with the application of the surveys that are useful for the verification of the hypothesis. The business plan is elaborated with the purpose of improving the situation of the company and the marketing plan that helps in the advertising, besides the technical plan with the respective production processes of each product, the proposed business plan, the objectives and policies. Finally, the financial plan sets the production costs and respective profit, obtaining the statements of results that are used for the projection of 3 years with a NPV of $107.451 and IRR of 47%. Therefore, it recommends establishing properly its functions and also the costs and expenses used in the production, the sellling price to the product, taking into account the appropriate profit that is directly related to the competition or the respective competitive market.