Diseño de un plan estratégico para la Compañía de Transporte Pesado “Río Anzu S.A.”, del cantón Carlos Julio Arosemena Tola, de la provincia de Napo, período 2017-2022

Abstract

The purpose of the present investigation is to design a strategic plan for the heavy transport company “Río Anzu S.A.”, from the canton Carlos Julio Arosemena Tola, from the province of Napo, period 2017-2022, to improve efficiency and effectiveness levels of the organization. A situational diagnosis was carried out in the company to determine the internal and external risk determinants through the application of a SWOT, taking into account all those involved as the shareholders of the company and its customers. It was designed: a strategic plan and its operability, applicable as a tool that will help to improve the levels of efficiency and effectiveness of the organization, directing and controlling the daily activities aligned to the short, medium and long term organizational objectives, trough strategies that create an administrative sustainability framework for this company. It is recommended to bid, its actions and participation in the canton to increase the number of shareholder partners, in order to raise their investment in the business and contribute with the socioeconomic development of their of the beneficiaries and the sector.