Proyecto de factibilidad para la producción y comercialización de la nueva línea de muebles de sala para la Empresa “Home Solutions” de la ciudad de Riobamba, provincia de Chimborazo, período 2018

Abstract

The purpose of this research is to carry out a "Feasibility Project for the production and commercialization of the new Living room Furniture line for the company" Home Solutions "in the city of Riobamba, Province of Chimborazo, period 2018, in order to take advantage of the maximum capacity of its machinery. For its development, techniques were used such as: the survey, the inquiry applied to the competition, the observation of the internal processes of the company, using the information in a responsible manner. The following studies were carried out in the research: market study, where new market niches are known, and production is determined in quantitative terms. Project engineering, it was considered that the company has all the necessary machinery to produce a quality product. The administrative study proposed a strategic planning directed to the fulfillment of the organizational objectives. It was also analyzed that the company has the right personnel to produce the new line, which is efficient and effective. The legal study detailed the legal documents that must be met for the operation of the company. The environmental study carried out an analysis of the impact of waste left over in the production process. As a final process, the Financial Evaluation determined that the project is feasible. It is concluded that the Company is able to carry out the production of the new furniture line and it is recommend to risk investing in new products.