Estudio de factibilidad para la implementación en el “Centro Distrital”, servicios de asesoría financiera, dirigido a personas naturales y jurídicas del cantón Chambo, provincia de Chimborazo, periodo 2017- 2018

Abstract

The purpose of the current research is the implementation of financial, tributary, and accounting advice services at “Centro Distrital” company from Chambo, Chimborazo province. The purpose of this research is based on the technical stages a project has as well as the criterion of a business plan framed on a strategic reality. The methods and techniques used for this are inductive, deductive and quasi-experimental methods. The data collection, observation and survey were applied to both, natural and legal people from Chambo. As a result, it was seen that the Chambo residents go to Riobamba in order to be financially assessed but they do not meet their doubts since it does not exist any company offering this kind of service in this area. Therefore, according to this reality, a market study was carried out; it reveals its acceptance in a 100% in case it is implemented. At the same time, the skilled labor will set the permanent growth for the brand positioning as well as the project sustainability. In addition when structuring the feasibility financial study with an internal rate of return of 52,11% and a cost benefit of 1,26 dollars, it makes the shareholders’ investment to become attractive to start looking for the help of people involved in an effective way, so it can become a reality.